Penguin crowdsource book cover
Penguin books is holding a spec competition for the cover of best selling author John Green’s latest book An Abundance of Katherines. The winner will receive a copy of said book (retail price $9.99).
Running this spec comp under the guise of fanart, Penguin will get access to potentially thousands of hours of free design time. The chosen design will then be used on the cover of John Green’s latest book and sold around the world. Penguin and Green cash the profits.
Fanart competitions are great if run correctly:
1. the competition holder doesn’t profit
2. competition holder asks for portfolios to be submitted, they then choose a designer that best fits the project and compensate him/her fairly
This is spec work dressed as fanart.
What can YOU do? Make some noise but please keep it clean. We have right on our side and the moral high ground.Tweet
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