Free designs for Coca-Cola
Why spend hundreds of thousands of dollars (more like millions) on design costs for your marketing campaigns when you can crowdsource thousands of free designs and reward one ‘winner’ with a token prize? That’s what Coca-Cola are doing right now via Blank You Very Much.
COCA-COLA WILL OWN THE RIGHTS TO EVERY SINGLE DESIGN UPLOADED.
“Entrant irrevocably and in perpetuity assigns to The Coca-Cola Company all worldwide right, title and interest in and to any Creation. A Creation means any concept, artwork, design, image, model, or the like produced and submitted by Entrant. The Coca-Cola Company has the sole and exclusive right to apply, reproduce, prepare derivative works, distribute copies, perform, display and license submitted Creations, without any obligation, financial or otherwise, to the Entrant.”
So for $5,000 Coca-Cola will have potentially thousands of hours of design work which nobody but Coca-Cola will own the rights to. They can use any of the designs at any time for any of their future campaigns.
“In addition, Entrants acknowledges that BYVM, and The Coca-Cola Company bear no responsibility to the Entrants in relation to the use of the Creations or elements of the Creation, even if said Creations or elements of the Creation substantially resemble or are identical to their submission.”
Translated: if you lose the competition (99.9% of you will lose) and you happen to see your identical design on TV then tough shit sucker.
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