Free designs for Coca-Cola

Why spend hundreds of thousands of dollars (more like millions) on design costs for your marketing campaigns when you can crowdsource thousands of free designs and reward one ‘winner’ with a token prize? That’s what Coca-Cola are doing right now via Blank You Very Much.

COCA-COLA WILL OWN THE RIGHTS TO EVERY SINGLE DESIGN UPLOADED.


“Entrant irrevocably and in perpetuity assigns to The Coca-Cola Company all worldwide right, title and interest in and to any Creation.  A Creation means any concept, artwork, design, image, model, or the like produced and submitted by Entrant. The Coca-Cola Company has the sole and exclusive right to apply, reproduce, prepare derivative works, distribute copies, perform, display and license submitted Creations, without any obligation, financial or otherwise, to the Entrant.”

So for $5,000 Coca-Cola will have potentially thousands of hours of design work which nobody but Coca-Cola will own the rights to. They can use any of the designs at any time for any of their future campaigns.

 

“In addition, Entrants acknowledges that BYVM, and The Coca-Cola Company bear no responsibility to the Entrants in relation to the use of the Creations or elements of the Creation, even if said Creations or elements of the Creation substantially resemble or are identical to their submission.”

Translated: if you lose the competition (99.9% of you will lose) and you happen to see your identical design on TV then tough shit sucker.

Please share this with your followers and help educate aspiring designers that we as a community do not support spec work. Thank you.

What can YOU do? Please raise awareness by sharing this page with your social stream. Let aspiring designers in your stream know that the design community does not support spec work.


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Comments


Gerry's avatar

This is why I only drink Pepsi Max

Posted by Gerry on 03 October 2012

Jennifer's avatar

Unbelievable. Scandalous! Great that NOSPEC are bringing this to light, we should all gather in support and promote this travesty through social media.

Posted by Jennifer on 03 October 2012

RBarrett's avatar

Spec sucks!

Posted by RBarrett on 03 October 2012

Kym 's avatar

This is disgraceful. Coca Cola must spend hundreds of millions of dollars a year on advertising, commercials, etc. and they aren’t willing to hire and pay a designer for this? Thank goodness I already avoid their products.

Posted by Kym on 03 October 2012

mario's avatar

coca cola earns billions and now you can l<earn> how.
ha ha ha!

Posted by mario on 03 October 2012

david blanchet's avatar

My god man, even if you are a fan of crowdsourcing this has got to ruffle your feathers, its not enough that they are spec working the design community but then they have the gall to say that anything and everything uploaded tot he contest is theirs to use at will, that’s despicable.

If Coke wasn’t so ubiquitous in the drink marketplace (meaning its hard to figure out from just the labeling what is a coke product) I’d stop buying their products.

Posted by david blanchet on 03 October 2012

Dan's avatar

I’m not even remotely surprised. I wouldn’t expect any better from a corporation that sells pure shit in a bottle. You might as well be drinking poison. All of the great branding done for them and now this, makes me sick.

Posted by Dan on 03 October 2012

Danii Oliver's avatar

It’s like how apple has a billion dollars in the bank but wont buy any adspace in magazines while magazines have mentioned apple 1800+ times thus far in 2012

Posted by Danii Oliver on 03 October 2012

Chris W's avatar

This is taking crowd sourcing to a new level. Pay one entrant, steal from all the rest. I think it sums up the crowd sourcing phenomenon - people are exploiting others. What happened to a days pay for a days work? Shame on you Coca Cola, if I drank you products I would stop but as I don’t need fizzy sugar in my diet I’ll just pass the word of your shameful actions.

Posted by Chris W on 03 October 2012

Craluce's avatar

This is phenomenal. Just think—- free EVrything!
Maybe some entrepreneur will start a business brokering this crap wholesale on crowd-sourcing sites: a new species of spam—only we own whatever you send as response.. As an illustrator, this is just, um, offensive. We should expect Rapture anytime now.

Posted by Craluce on 03 October 2012

david blanchet's avatar

My god man, even if you are a fan of crowdsourcing this has got to ruffle your feathers, its not enough that they are spec working the design community but then they have the gall to say that anything and everything uploaded tot he contest is theirs to use at will, that’s despicable.

If Coke wasn’t so ubiquitous in the drink marketplace (meaning its hard to figure out from just the labeling what is a coke product) I’d stop buying their products.

Posted by david blanchet on 03 October 2012

raffelson.'s avatar

How could a designer be so blind to became one in unaware millions of unwaged slaves of some creepy corporation?? Zombies are among us!! They devour each other, always stumbling in their blindness.. Unless someone wake them up, corporations will have fresh corpses daily for a long time.
[thanx for endless work in educating new designers, as usual!]

and, of course:
Start to boycott cocacola. it’s pure shit.

Posted by raffelson. on 04 October 2012

Mitch's avatar

This truly sux, i would never par take in spec work. It is a form of gambling and devalues designers in general.

Posted by Mitch on 04 October 2012

Jim Redzinak's avatar

This is all a problem of ethical behavior. Members of the AIGA are given a code of ethics to follow that is also passed on to businesses when dealing with graphic/advertising design. Obviously when it comes to the lawyers who write these “contracts”, even when they pretty much violate most copyright laws, they know a sucker is born every minute.  A generation of internet geeks have created this, they get richer and you can’t make a buck. That’s why things don’t go better with coke.

Posted by Jim Redzinak on 04 October 2012

Jim Redzinak's avatar

Hey everyone, Coke’s giving you free t-shirt templates and logos to abuse!!!!!!!! Not a bad contest. Wait, you think that might be trademark infringement?

Posted by Jim Redzinak on 04 October 2012

Vicki Gustafson's avatar

You can go to the Blank You Very Much http://www.blankyouverymuch.com/coke and post a comment. I certainly let them know how I feel.

Posted by Vicki Gustafson on 05 October 2012

Scott's avatar

Ummm…. I think all of you are wrong and just angry for no reason.  This is not a contest for any “work” or a new logo.  Its just a fun design competition where the winner gets his work on a t-shirt and $5000 prize.  Of course COKE has to own the designs, it features their IP !!  Duh..

Posted by Scott on 05 October 2012

Michael Preston's avatar

A multinational company screwing the hell out of people. Who’d have thought it?!

Basically companies like these are filth. They may, through their vast buying power be able to populate their companies with clever and articulate PR workers to keep the image looking shiny, but stick around and sooner or later the smell of shit seeps out.

Posted by Michael Preston on 06 October 2012

Saket Jajodia's avatar

WTH.. Started feeling hate for the Co.

Posted by Saket Jajodia on 06 October 2012

Jill Tanenbaum's avatar

Even though I haven’t seen Coca Cola’s request for free work (which would be a good idea to include) I am, and have been, totally opposed to spec work since I started my business in 1982 and have written dozens of articles over the years about how dangerous it is for our industry. NO DESIGNER should be doing free work. Ever. Period.

Posted by Jill Tanenbaum on 08 October 2012



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