Adidas Eyewear Competition
Adidas are crowdsourcing for new eyewear concepts. Usual crowd bait applies such as prizes, and the promise of exposure and experience.
Adidas will no doubt receive thousands of free concepts and ideas. This is the company that made £559m ($881m) net profits in 2011 (sourced from BBC).
“adidas eyewear are inviting artists, designers and creators around the world to customise a pair of ‘Original’s’ sunglasses using the provided template(s). Three winning iconic designs, as judged by the adidas Original’s design team, will be considered for global production in 2013.”
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