Adidas Eyewear Competition
Adidas are crowdsourcing for new eyewear concepts. Usual crowd bait applies such as prizes, and the promise of exposure and experience.
Adidas will no doubt receive thousands of free concepts and ideas. This is the company that made £559m ($881m) net profits in 2011 (sourced from BBC).
The TalentHouse/Adidas crowdsource page
“adidas eyewear are inviting artists, designers and creators around the world to customise a pair of ‘Original’s’ sunglasses using the provided template(s). Three winning iconic designs, as judged by the adidas Original’s design team, will be considered for global production in 2013.”
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Comments
Gah :/
Posted by Shaz on 06 July 2012
Why? Why? Why?
Posted by Kate on 06 July 2012
Bastards. When will companies learn that design is a valuable commodity that needs to be paid for?!?
Posted by Colin Pritchard on 06 July 2012
SHAME ON YOU ADIDAS. Really, this is a good idea?
Posted by MaeLin Levine on 06 July 2012
$500-$3k for creating designing a product that may make Adidas millions. Yep, sounds fair.
Posted by Glenn on 06 July 2012
^^ and nothing to the ‘losers’
Posted by david blanchet on 06 July 2012
Unreal. Disgusting. They should be ashamed of themselves, ESPECIALLY the paid designers at ADIDAS. Are they giving away their products? Didn’t think so.
Posted by Jill tanenbaum on 06 July 2012
This is just insulting to us designers, I’ll never buy Adidas again!
Posted by ONYX DESiNG on 06 July 2012
From the rules:
“the Host’s Choice Winner and Additional Winner(s), if any, will be selected by the Sponsor-designated judges”
Note the “if any.”
Adidas should’ve said the prize was $100,000, given to 100 different winners. Why not? If no-one wins, may as well milk as many designers as possible.
Posted by Breeges on 09 July 2012
Ouarf, yep, sounds fair.
Posted by Vivien on 09 July 2012
First off I want to thank you for commenting! Too few peploe stop by and take the time to contribute.As for your question, I really believe it depends on your relationship with the client. There are some peploe I’m willing to move mountains for and others I’d just as soon deny working for. If there was a STRONG chance that the sample project would lead to long term work, and I knew a good deal about the client’s past relationships with freelancers I may be more apt to do the work. I generally don’t like giving anything away for free when it involves peploe that I don’t know or fully trust. For the most part, if my portfolio doesn’t speak for itself, or the client is a reference, it may say something about them if they don’t trust the recommendation of the referee.Does this answer your question?Best,James
Posted by Folki on 20 July 2012
Enough is enough, who will buy this product if the making of it affords no one a job? Spec work and competitions kill the economy
Posted by Danii Oliver on 07 August 2012
We wonder why such a high profile company would consider spec work. We would be interested to hear the logic behind their decision to try this. Hiring a professional designer or design team to work on this is by far the better solution.
Posted by Chew Design on 05 September 2012